In a bid to dispel the myth that cars are a subject that women know little about, Diamond Car Insurance ran a survey asking over 4,000 women drivers their views on motoring… and discovered some startling facts.
The survey entitled “The Diamond Women and Their Cars” revealed that 44% discuss cars with their friends and nearly two thirds admit to watching Jeremy Clarkson’s BBC2 hit motoring show Top Gear. Contrary to popular belief, less than 3% of women admitted to choosing a car based on its colour when the most popular reasons for selecting a vehicle were fuel economy and price followed by make and model.
In terms of practicalities, three quarters claimed to be able to check oil, water and tyre pressures with a quarter claiming to undertake the necessary checks before a long journey. Dispelling further myths, more women claimed to keep a torch and atlas in the glove compartment rather than make-up!
What this surveys highlights is the fact that many women are interested in all aspects of motoring despite the perception of some men that this is not the case. From a curiosity perspective, if Diamond Car Insurance were to survey the same women to find out their reasons for tuning into Top Gear, it could reveal some even more interesting findings!
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